SmartCity expo 2024
Location
Barcelona, Spain
Fira Barcelona Gran Via
Year of execution
2024
Area
154 m2
Exhibition
Smart City Expo World Congress 2024
Topic
Urban Mobility
Type
Indoor
This case study highlights our recent project at the Smart City Expo World Congress 2024, where we delivered an impactful booth for New Murabba. The 11x14m space featured a sophisticated design with elegant black tones, seamlessly integrating futuristic technologies with brand identity. Stunning LED screens were strategically placed throughout, showcasing immersive content and engaging visuals.
A highlight of the booth was the immersive room, complemented by an interactive tunnel that captivated visitors. The design also incorporated designated networking and catering zones, providing spaces for collaboration and refreshment. This booth exemplifies the harmonious blend of simplicity and modernity, with a focus on delivering a seamless and innovative experience.
Project Scope
Premium modern design concept
The booth design perfectly captured modern downtown concept, blending premium aesthetics with innovative technology. Suspended lightweight structure seamlessly integrated into the space, premium furniture complemented the modern look, while light lines added depth and warmth, enhancing the overall elegance. This harmonious combination reflected the forward-thinking vision of New Murabba as a vibrant, tech-driven urban center.
The Highlight: Cube-Shaped Immersive room at the Center of the Stand
A standout feature of the booth was a Cube-Shaped Immersive room, the recreation of the iconic Mukaab, the cube-shaped building that has become the hallmark of New Murabba. The exterior of the cube was designed to make a bold statement, with one side featuring an impressive LED wall that brought dynamic visuals to life, captivating visitors as they approached. The LED wall displayed high-impact content that showcased the innovative vision of New Murabba. On the opposite side, the main reception wall served as a welcoming focal point, providing a sleek, functional space for guest interactions. Inside it featured an Immersive Zone, located at the heart of the stand, with its striking cube-shaped LED walls. This captivating installation created a dynamic, 360-degree visual experience that drew visitors in from all angles.
The cube’s design allowed for an interactive and immersive journey, where high-definition visuals and advanced technology blended seamlessly to transport viewers into a world of innovation.
Networking and Lounge Areas
The Networking and lounge areas on the booth offered a stylish and comfortable environment for informal meetings and relaxation. A dedicated meeting room provided privacy for business meetings.
Innovative AV Technologies and Creative Spaces
The booth was designed as a hub of interactive technologies, combining state-of-the-art audiovisual installations with creative, user-centric zones.
• LED walls setups around the booth enabled a dynamic environment.
• An interactive tunnel made of LCD displays allowed for interactive learning.
• A Transparent Touchscreen served as a modern, interactive platform for showcasing brand concepts.
